Commented on “Black Web 2.0″

An article by Navarrow    View Comments

I’m going to say it since no one else will. This new site is a mess especially given the fact it’s from an iconic African American brand (which makes it worse). Aside from the Jet logo you can duplicate this look with a blog theme you could buy for $30. They are essentially just launching a “website” in a time when other media platforms are launching products that keep the unique “feel” that a magazine gives you while understanding that internet gives them the chance to do more. It was ironic that I read this story right after i watched the demo sports illustrated gave of their digital magazine at the Google conference (if you missed it take a look here http://youtube.com/watch?v=U3j7mM_JBNw) , not to mention what magazines like Wired have created for platforms like the IPad. With the rich history of visual content that is in the ebony/ Jet archives they could have created something that was a true testament to how they have been a key part of African American culture through the years. But instead they just threw a website and sold us all short. We have to raise our expectations and force them to give us experiences that are on par with where mainstream media is going.

Originally posted as a comment
by navarrowwright
on Black Web 2.0 using DISQUS.